Being serious about great design doesn’t mean being BOOORING.
Netflix’s “Abstract: The Art of Design” series is excellent if you’re into design and learning about how it functions in, and enhances, life. It covers off on a variety disciplines – graphic, fashion, photography, architecture, and more. It’s funny, thought provoking and definitely not boring.
Last week in Episode 6, I learned about Paula Scher who is basically a graphic design god in New York City. Her range spans corporate identity like Citi to public art institutions like The Public Theater. It’s all impressive, legit. If you’ve walked around the city in the last 10 years, you’re sure to have bumped into her work.
“I’m allowing my subconscious to take over, so that I can free associate. You have to be in a state of play to design. If you’re not in a state of play, you can’t make anything.” – Scher
Curious? See a snapshot of her work on her Behance Pentagram portfolio.
Scher’s ability to conceptualize identity is what I would categorize as genius. For those of you without a Netflix subscription, you can hear about her approach in this short TED Talk.
We highly recommend the Abstract series.