Case Study

Expert Perspectives

Building a scalable CMS for thought leaders in the medical community.

Expert Perspectives


  • Ascender built a custom, scalable RubyOnRails content management system that allows easy authoring and intelligent tracking.
  • A custom market research platform allows experts to track and complete market research opportunities provided by third parties based on the specialties listed in their user profiles.
  • Site administrators track real-time registration performance using a custom reporting dashboard.

Engage Health Media, LLC (Engage) is a medical communications company that develops and distributes industry-sponsored, medically relevant information to healthcare professionals.

Expert Perspectives connects front-line clinicians with top thought leaders to facilitate discussion on key issues they face daily. This unique content is deployed through print, digital, virtual, and social channels, providing timely and open access.

The Challenge

Engage worked with Ascender to build a custom content platform that could support a wide (and ever-growing) variety of content types and subject matter. Content editors would not necessarily have expert tech-savviness, so the authoring interface needed to be easy-to-use, but powerful enough to support customized layouts and features. Tracking and a variety of ad formats needed to be fully integrated to provide robust monetization and reporting.

Expert Perspectives web site screenshot Expert Perspectives web site screenshot
Expert Perspectives web site screenshot Expert Perspectives web site screenshot Expert Perspectives UX
Expert Perspectives wireframes
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“The Ascender Studios team was a critical partner in the successful launch of the site and we were thrilled with their work and commitment to excellence.”

Jeff Persinger, Chairman and CEO, BioPharm Communications

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