Information Architecture and Website Design for the American Ballet Theatre

Infor brought in Ascender to showcase the long history of the American Ballet Theatre (ABT) with modern sensibilities through a new redesign that coincided with a rebranding of the organization.

Additionally, our UX team took on a massive content audit, while Development built a WordPress CMS with custom functionality handling relationships between events, shows, dancers, tickets, subscriptions and more. The Events calendar and Archives also feature a robust filtering and tagging system to find content quickly.

To help fast track the process, the entire site is built with a modular mindset to efficiently create and modify 1000+ pages – including the ability to alter color and other content variables.

Website Design & Development for Patina Rentals

Providing a place to showcase Patina Rentals’ amazing collection of eclectic furniture and decor was easy when the content is so easy on the eyes. The challenge was building a custom commerce experience that allowed customers to reserve specific pieces for their special events, all integrated into WordPress and the client’s custom inventory management software.

The result was a front end and back end that the client could kick back and relax with.

Architecture & Website Design for Ramapo

Smart information architecture was of utmost importance in our website redesign for Ramapo College. The college has more than 100 programs, plus an enormous amount of content. The goal was for visitors to have meaningful engagement with its campus experience and culture through stories, videos and photos.

In addition, they needed to generate leads for their marketing department.

In our award-winning website redesign, we focused on content discoverability. Our second priority was ensuring it was easy to apply. Finally, we integrated multiple lead generation points in the responsive design. In the end, the custom website design, development and CMS was an absolute success.

Website Design and Custom Development for Kipany

What started as a website design project, grew into a custom graphic design project including animation that inspired Kipany’s new look and feel.

First, our creative team custom animated case studies to make Kipany’s results stand out. Next, we also added dynamic design elements to make the one-page site feel richer and deeper. Finally, the build included WordPress integration and animation from Adobe Animate.

Brand Identity, Website Design and SEO for HealthPass New York

HealthPass asked us to refresh their brand identity and help explain its offerings to key business decision-makers.

A custom built information hub for brokers and consumers made it easy people to find exactly what they were looking for. Our strategy included custom landing pages, ModX integration, video animation and full-service maintenance and support.

Finally, we also helped design print marketing collateral that tied into the site.

Brand & App Design for Benefit Kitchen

Simple ideas are often complex. Benefit Kitchen sought to build a mobile healthcare app. They wanted to help people easily figure out healthcare benefit eligibility. To do that, they needed to quickly navigate through state and federal laws.

As a result, Ascender built Benefit Kitchen’s mobile healthcare platform with a screener application. The screener uses algorithms to determine potential eligibility for up to 18 federal, state, and local benefits – in just 10 minutes.

In the end, our custom code quickly computed complex data. While the simplicity of the design increased screener completion rates.

Atavus Tacklytics Data Visualization & Development Integration

Ascender teamed up with Atavus, the leader in tackle performance, analysis, and coaching technique, to perform a variety of custom development. Custom integration between it’s CRM platform and website, Integration with Atavus’ custom Tackylitics API to show data visualizations and a fully custom WordPress theme round out a successful partnership.

SEO, SEM and Paid Media Strategy

SEO, search engine marketing and paid media is critical in capturing and retaining customers. A NYC communications firm tapped us to design and execute a strategy to drive sales for their luxury client with a high-end air purifier.

The aim: drive sales through its eCommerce site. Our multi-pronged approach improved organic search rankings as well as impression share and CPAs for paid. We crafted an strategy to focus on key competitive terms, as well as long-tail and intent driven phrases. We tested and optimized campaigns to find the right mix to drive optimal sales.

In the end, Y-o-Y paid conversions increased to 850% and conversion value grew 961% for paid campaigns.

Custom Content Management & Media Kit Design for AdWeek

AdWeek needed a custom content management system to deliver its compelling, but ever-changing media offerings. We on the front-end we designed a visually stunning solution. It combines photography and graphic visuals to deliver a new, engaging digital media kit that is completely on brand. On the back-end, we customized WordPress to meet all their needs.

In our redesign, delivery of traditionally age-old content felt like a cool, new experience. The best part – the client could quickly customize and make updates through the custom, super-simple content management system and be sure it looked great on every screen because of its responsive design.

Information Architecture, Website Design & Development for Expert Perspectives

The premier platform for thought leaders in the medical community is built on a custom RubyOnRails content management system that allows easy authoring, intelligent tracking and most importantly, scaling.

Key opinion leaders provide their views and commentary on leading topics in medicine – with over 80 contributors and growing. With each new topic comes more granular disease categories, providing health care professionals a catalog of information and insight.